In the 70s, everyone was a winner (babe, yeah it’s true). In the 80s, everybody wanted to rule the world. Fast forward to the 20-teens and everybody is a DJ. At the end of history (as Fukuyama would have it), even Z-list celebrities with smartphones are being billed as DJs, tapping the pots on mixing decks in a kind of mime show. Pre-recorded shows are becoming standard, allowing anyone with a backwards baseball hat to call themselves a DJ if they stand in the appropriate place.
So, when Jeddie 3 say, “Everybody Is (a DJ),” they aren’t kidding. Or maybe they are: the talent behind the tag is Eddie Bengtsson, Sweden’s answer to Vince Clarke, and he has a sense of humour a Nordic mile wide. Bengtsson will have noticed the move by Vince Clarke and Martin Gore into the world of Beatport, and Jeddie 3’s release might be seen as an exercise in one-upmanship. Beating VCMG (or just MG) in the quality stakes would be like shooting fish in a barrel for a composer of Bengtsson’s experience, however, so there is likely more going on.
Taken at face value, “Everybody Is (a DJ)” is a thumping piece of dance music, designed for the dancefloor. It will find its way into a Boiler Room mix soon, prompting Millennials to twitch around the DJ table, dreaming of the moment when they can play with their own Traktor 2 set-ups. If they were smart, they would learn some chords and how to extract the coolest filter sweeps from a Moog, so that they could be just like Eddie.
Fryer’s work attracted the attention of Trent Reznor, who picked him out for production work on Pretty Hate Machine, the album that launched Nine Inch Nails. Other artists followed, from Vancouver’s Moev (who spawned the Nettwerk label, home to Skinny Puppy and Sarah McLachlan) to Sweden’s Ashbury Heights, looking for a touch of the studio magic that had made Fryer’s previous work so successful.
Born in the suburb of South Woodford and raised in Basildon, Vince Clarke could have ended up as a cab driver or worked at Ford’s Essex plant, but instead he founded three of the world’s most successful pop groups: Depeche Mode, Yazoo and Erasure.
Having settled into the Erasure groove thirty years ago, it is almost forgotten how the ambitious but impatient Clarke left Depeche Mode just as they were on the cusp of world domination, or that his working relationship with Alison Moyet was so difficult that Yazoo’s second album was recorded in separate studio sessions. Of the latter experience, Clarke told an interviewer from Songfacts, “It was sad, but I don’t think we could have continued working together without probably strangling each other.”
Take Page, the original Swedish synthpop act. Founded in the suburbs of Malmö in 1980, Page were inspired to take up keyboards by Silicon Teens, the alter-ego of Mute Records’ founder, Daniel Miller. The back-story is that, before he discovered Depeche Mode, Miller had dreamed of a teenaged pop group based entirely around the synthesizers that were starting to become more compact and affordable at the end of the 1970s. He set out his vision through a series of singles and an album of rock standards re-conceived using analogue synths, which were attributed to a fictitious quartet of youthful musicians. When these records reached Sweden, Miller’s idea was turned into reality by 18-year old skateboarder Eddie Bengtsson, who was inspired to sell his drum set and buy two Korg synthesizers: one for himself and one for 15-year old Marina Schiptjenko, a classically-trained pianist who had fallen in love with electronic music when she saw Gary Numan playing on Swedish television. Together, Bengtsson and Schiptjenko created a new template for electronic pop, and Page became the house band for a growing audience of dedicated syntare (synthers).

